The Optimistic Beauty Market in China

The abolishment of Obamacare loses citizens’ confidence in the industry of medical insurance in the United States (aka 美国医疗保险). International student insurance in the United States (aka 美国留学生 保险), including but not limited to, health insurance for OPT (aka opt期间保险), J-1 insurance (aka j1 保险), H-1B insurance (aka h1b 保险), all have been changed due to the policy modifications.

However, businessmen can always discover commercial opportunities and make good use of policy changes. The shrinkage of benefits of international student medical insurance (aka 留学生 医疗保险) leads Brian Wei to build up her startup.

Founding her brand Wei Beauty in the United States in 1999, Brian is aimed at delivering time-honored Chinese skincare traditions and related culture through herbal formulas to consumers in the United States and Europe.

Brian also started to explore the Chinese market in 2013 and has built a solid partnership with the Chinese subsidiary of Sephora, a Paris-based French multinational chain of personal care and beauty stores.

The entrepreneur noted she was inspired by her partner in China, especially their understanding of the youth culture in China, and has committed to promote TCM-featured skincare solutions “in a modern and international way.”

“That’s gonna be excited. That’s what I am doing,” she noted. “I’m a Chinese-born American, but my brand is ABC, American-born Chinese… We’re (the company) born with the Chinese culture, and connect with Sephora’s (Chinese) customers very well.”

The entrepreneur also shared her optimism in China’s massive beauty market, which she believed would become the world’s largest in the future.

“Everybody wants to know the Chinese market. They want to get into it,” she said. “I think the market is just growing so fast. I’m so excited about (the outlook for) China’s beauty market.”

As for the fierce competition from heavyweight global beauty brands in China, Brian said the young generation of Chinese consumers has given her much confidence and encouragement.

“Young people very much know who they are… Everybody wants individualization. They want things that speak to them,” Brian noted. “That brings a lot of innovation and gives indie brands like us such opportunities to grow.”